A few things in today's world are static, and consumer needs are not one of them. With the rapid advancement of technology and the increasingly demanding needs of consumers, companies need to innovate their marketing activities to stay in the game. We are on a daily basis exposed to a large number of advertisements and information, but only the most striking ones remain in our consciousness. In this blog text, we will offer you some good tips on how to keep your media space advertising in the minds of the audience, and how to improve your marketing activities.
First and foremost, you need to define your target audience. Aware that not every audience will reach content through the same channels, you need to define who your target audience is, and what are the ways you can reach them. Once you have defined the audience, research their interests, habits, and preferences and choose communication channels based on that. If your product or service is intended for a younger audience, try to stand out on social networks such as Facebook, Instagram and TikTok. If your goal is the elderly population, advertising on TV, radio stations, or billboards is a better option for you. In case you are doing business with other businesses, use Google ads, Linkedin, and email marketing.
Define who your competitors are, research what they offer, and design your offer based on that. Your competition is made up of companies that offer the same or similar products/services as you. Find their channels of communication, research the frequency of advertising, the number of followers, define the potential advantages and disadvantages, and take action! You can do this analysis in a few steps: identify the keywords on Google that your competition is being searched for, whether they have a company blog, what their site traffic is, what their domains and subdomains are, how often they advertise on social media, and what kind of networks do they use? Researching the competition will give you a vision in which direction should you go with your own advertising and your position in the media.
Look at the analytics. Go through your older posts and use analytics to determine which type of ad works best for your target audience. Analytics is a very powerful tool that is often neglected. For analytics on a business website, it is best to use Google Analytics tools that are completely free and easy to use, and Google also offers free online courses to use them. When it comes to social networks, Instagram and Facebook business profiles offer the ability to track analytics - the structure of followers, the dynamics of posts and the result achieved in them.
The message we send to our audience is an important factor for success. Without a quality message, it is difficult to reach the customer's awareness, and it is even more difficult to create a desire in the audience to buy. When it comes to a message, we have some tips for you on how to create the right message in your ad: use humor, use your logos or name, focus on one part of the message (sales, service or customer loyalty) and focus on that, highlight the quality of your offer (for ex. convenience, wide range, special prices, free offers...)
Design for social media platforms is the first contact with customers. If the design is not appealing to the audience, the message will not be read or interpreted in the right way. Analyze the wishes and needs of your audience and decide whether live photos/videos are more suitable for your needs, or whether they are made with graphic design. Next, hire a team of photographers or designers who will make sure your designs look tempting, interesting, but also striking so they stay noticeable.
A good result requires planning. Going out into the media space is a great idea that needs to be explained and planned. A good plan brings many possibilities - the ability to control the results achieved, the ability to monitor activities, measure success, monitor the fulfillment of tasks, and control the time, money and other resources invested in your activities. So hire marketing experts who will make a detailed marketing plan for your campaign, so you know in advance how much time, money and effort you will need to invest. Use tools like Excell spreadsheets or MS Project where you can create a timeline of your posts and ads.
Control is the last, but not least important activity during the process of going out into the media space. Control is a process that lasts throughout the whole process of advertising because it needs to be performed continuously. With control activities, you will be able to make new decisions and corrections in your advertising before mistakes occur, and measure the results achieved. Once you run your advertising in the media space, track the change in the number of your followers, the arrival of new customers, the reaction of the audience, and profitability in sales - and you can also track this in Google Analytics, as well as analytics on social networks.
New knowledge is crucial in the world of media space. It is a field that is constantly innovating and advancing, and requires continuous learning and improvement of anyone who wants to deal with these tools. There are many articles, Youtube tutorials and courses on the Internet to upgrade your knowledge. We suggest online courses that can certainly help you to better understand marketing tools: Hubspot Academy, Click Minded, Udemy, Coursera, and Google Courses.
Step into the media space boldly and use all available means to improve your results. For more inspiration on this topic, follow our content on tershouse platforms.
Author of the text: Nevena Lučić, intern at tershouse